Have you ever taken a walk in a park, (or even just near a few green trees), after hours of staring at your computer screen, being bombarded by all angles with unsolicited information? The great things brought to us by this ever-advancing state of technology–the same ones that make each and every day a bit more “user friendly” and often allow us to access worlds of resources and tech tools we never even knew we needed—can sometimes also just be plain overwhelming.
This type of information overload can be so overpowering, in fact, that a breath of fresh outdoor air and a glimpse of some local greenery that may not otherwise be impressive can serve as a much needed, incredibly serene burst of energy to your core. Take the time to take it all in as you appreciate the beauty created by mother nature, quickly forget the excess of “important” information swirling round your head, and you’ll see what I mean.
Working for a brand whose name itself was inspired by nature means remembering to seek out this kind of pristine tranquility daily while searching for ideas and inspirations from the serene beauty of Maryland’s idyllic shoreline. Simply ask Senior Designer, Corina Heymann, who worked closely with the team to develop the beautiful botanical graphics of The CBC Collection, which debuted earlier this season.
“Producing the visual elements and packaging of a collection, comes with its own array of challenges. My job is to create balance not only within the actual design itself, ensuring clean lines and simple, yet eye-catching compositions related to the featured fragrances, but also to incorporate functionality and various degrees of inspirations and concepts which the collection was made to represent,” Corina shared.
The CBC Collection, for example, was designed to convey a “Clarity” trend, (trend board featured at right), centered around invigorating aromas that clear the air and soothe the mind, body and soul, allowing you to close your eyes and escape the clutter and chaos of an everyday environment. However, reflecting our brand, this collection was also created to celebrate the pristine purity of the Chesapeake Bay, tying back to our roots with nature.
With a white backdrop, we see a blank creative canvas–and almost always turn back to mother nature for her earthly advice on where to go from there.
PR & Marketing Specialist