From the moment I arrived in Clinton, NJ to an overwhelming sea of boxes in need of unpacking–not to mention the stormy weather I endured on the way there–I knew my first photo shoot as an art director may be a bit challenging.
As an energetic force, our small team of 4 (photographer, stylist, assistant, and myself) took on the rain that ruined props, wind that extinguished flames, packaging that took over the first floors of 2 homes, and days that never seemed to have hours long enough. We pushed tired eyes and bodies to work just a little longer, tried to force concepts just a little harder and in the end it was entirely worth the lost sleep and missed phone calls.
With each additional shot, and each emphasis of the natural light, I saw the power of great photography, as with each quarter inch a prop was moved to the left or right, emerged of experienced styling. Rather than letting my nerves turn vocal and reiterating my original visions when a shot did not immediately “feel” right, I stepped back, observed, and let the beauty unfold. Seldom did a single prop need to be altered in order to make each shot look like the initial concepts sketched and feel like the Chesapeake Bay Candle brand once I saw the magic of the first frames appear on the screen. Although I spent long weeks brainstorming concepts and necessary props for each shot leading up to the shoot dates, the actual photo shoot was quite the experience.
Kerri Souilliard
PR & Marketing Specialist
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