Archive for the 'Trends' Category

top 5 blogs: a designer’s well-rounded assortment

We asked Katherine Rodriguez, one of our talented designers here at Chesapeake Bay Candle, to share her top 5 favorite blogs and she got back to us with a well-balanced mix.

1. In the Market
http://www.brandweek.com/
Though this isn’t a blog, I still like to know what’s going on in the industry. With articles about targeting demographics, rebranding that has and has not worked, which companies are spending what money where on advertising, and new methods of marketing, I feel connected to the design world. Just seeing what has worked for some companies and how we can apply their methods to our product and retailers is key to design.

2. Packaging
http://www.thedieline.com/blog/
Being a packaging designer, this blog, features packaging, was a no brainer. There’s a great balance of design, from food to soap, from around the world. The descriptions behind the design are a great way to further appreciate the designer’s message he/she is trying to communicate. Also, I like the student spotlights showing what talent is coming out of some of the top design schools.

3. Home Décor & Fashion
http://www.designspongeonline.com/
http://decor8blog.com/
http://ohjoy.blogs.com/
These are mostly driven by product and home décor, but there’s some fashion mixed in. Any of these blogs are a great way to see various styles of design. I love Design Sponge’s “Before and After” for home furnishings and Oh Joy’s “This and That”, translating trends across multiple means. Such a great way to be exposed to all kinds of home décor goods, fashion accessories, patterns and great product. Also amazing images for trend boards!

4. Design
http://www.designworklife.com/
A friend from college started this blog and I think its great to see a fellow designer blogging. While great product is always good to see (like design sponge, print and pattern, and decor8), I like the entries about typography, new typefaces, and other designers.

5. Wedding Blogs
http://www.swsmag.net/
http://bklynbrideonline.com/
Recently being married myself, I discovered the joy of wedding blogs! They are great for color inspiration and DIY projects, along with amazing photography. Beautiful patterns, trends, and ideas come out of these creative brides. And Brooklyn Bride’s studio tours are great to take a peak inside workspaces for more inspiration.

How do they do that?!

Sometimes when you’re walking down the candle aisle of your favorite store, a product will jump out at you. What great color! I love the packaging! Such an awesome concept!

And then you think: how do they do that?

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Corina Heymann, Designer

Wonder no more. Corina Heymann, one of our insanely talented designers, sat down and talked about how she conceptualized our Room to Breathe collection and about the design process in general.

What is the concept behind Room to Breathe?
With our economic climate, people are cutting back on vacations and spending more time at home. With this collection, we want to convey a state of mind with our fragrances and allow you to escape to an oasis in each and every room of your home. We want to give the consumer the power to create such a state of mind in your own time in your own home.

How do you conceptualize a collection like this?
Usually I go through three main steps when designing a collection. I start by doing a lot of research online, looking at blogs, product web sites, trend web sites. Just try to get as much visual stimulation as possible. You never know what will inspire you next. Then I like to brainstorm with my colleagues where we feed from each other ideas. It is amazing what comes out of brainstorming sessions. And last, I try to make sense of it all. I pull pantone colors that fit the mood of the collection and then I either get my sketchbook or jump directly to my computer with my beloved Wacom tablet (my digital pen) and start sketching out anything and everything I can think of. Slowly the collection starts molding and getting shape.

What inspired you?
A collection like this one is very organic so there are many inspirations and influences. The main ones were Barbara Berry’s home fragrance collection. She focuses on creating specific fragrances that fit a type of room. Another great inspiration was from the Lotus Haus’ blog. There was a great article about creating room to breathe

Filled Candle - Room to Breathe Collection

Filled Candle - Room to Breathe Collection

What do you like most about this collection?
Well, I am a little subjective on this but I do love the collection. It is one of my favorites so far. I must say that I love the fragrances and colors. They are very fragrant, soothing and overall just fabulous. I also love the photo real aspect of the packaging. I think it makes it easier for the consumer to identify the fragrance type at the first glance and if you look at the back of the packaging the images ties it back to a room.

How does the design process work in general?
I think it is different for every designer. As for myself, I think it is about a lot of research and study and about keeping an open mind to new ideas and constant changes.

Hot tip: Fall Trend Report

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Baileys Home and Garden

I’m always on the look-out for the next big trend.

Every year a group of us goes to gift shows all around the world. This year I had a chance to attend both the Atlanta Gift and the New York Gift shows. As a designer, it is both exciting and inspiring to be exposed to all types of trends, colors, products, fragrances, and packaging. It gets my blood pumping and my mind fresh and ready to be put to work!

Part of my job when attending these shows is to see what is new and exciting and also to observe what the common trends are amongst the different areas in home fragrance, home décor and packaging. You never know what will catch your eye next. We are always on the look out for something new and different.

One of the trends that stood out the most on both shows this year was the elements of nature. With these tough times people want to go back to the basics, in this case nature, making one remember those simpler days. This beautiful and yet simple trend comes together with effortless grace, with a wide variety of delightful earth-tones colors such as whites, beiges, taupes, greens and browns.

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HomArt

Key motifs include unfinished, untreated wood and ceramic, branches, vines, bamboo, rattan, dried leaves, fruits and horns. This looks is rendered in everything from metal, fabrics to fragrances and packaging. This natural trend is both very serene and elegant, making it one of my favorite trends in the current market. Hope you enjoy it, too!

Corina Heymann
Senior Designer

Water, water everywhere

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Behind every season lies a unique fragrance story. Unexpected twists and scent combinations have always served as a great inspiration when it comes to my personal fragrance, fashion and overall lifestyle choices. Summer, being my favorite season of the year, tends to bring a great deal of bright, fresh and bold trends—not to mention copious amounts of ice cream and peach margaritas! This year, as always, my love affair with summer fragrance has led to a tryst with new seasonal sensations.

There are several undeniable trends this season that keep catching my attention: light, refreshing floral and cherry blossom fragrances such as Pretty by Elizabeth Arden and Guerlain’s new Acqua Allegoria, greener scents like Fleurs de Bois by Miller Harris, cooling tangy fruit sorbets like Givenchy’s Very Irresistible Summer Sorbet, and reminiscent of an exotic getaway, 5:40 pm in Madagascar by Kenzo.

But what has captured most of my attention this season has to be the aquatic theme. It is often inspired by exotic destinations in the Mediterranean Sea and the reflecting, shimmering blue skies of lagoons in the tropics. Splashes of water, rain drops and ocean waves are translated into many hot summer launches such as Davidoff’s Cool Water Woman, Pucci’s Vivara Variazioni Acqua 330, and a personal favorite, Marc Jacobs’ Splash Rain. Here freshness is the prevailing sensation with all the crisp, clean and natural elements of water.

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Within this aquatic purity, you can repeatedly find soft sheer floral fragrances mixed into the marine category this summer that help balance this undeniable freshness… Along with florals, sweet and tropical notes are also making their way to the forefront with their succulent aspect of the watery trend: combinations with apple, melon and orange are dominating new launches by many perfume brands.

Aquatic fragrances are often perceived as a category lacking variety and character. But the truth is that you can choose from a wide range of cool summer scents, each showing a different temperament of water: from the notes of fresh splashes of cool, salty ocean to the natural, earthy types interlaced with mist and dew motifs.

Go ahead, join me on this journey and explore your senses through your own perception of water, while I keep diving into the cool aromas of an always unpredictable and much anticipated summer.