Our Inspiration: The Power of Fragrance and Design
Early on, Pacific Trade International found its niche in the marketplace as a consumer-inspired company focused on fragrance and driven by design. The ability to provide fully integrated services in consumer research, comparative market research, and product design and development has played a critical role in our success.
Known as a design and fragrance leader within the industry, today we are trusted by brand partners for our expertise in consumer trends, identified through a unique global research process. Anchoring each of our collections is a macro trend, which responds to consumer attitudes and reflects trends in fragrance, color, design, and texture relevant to our industry. Fragrance First Our product design and development method focuses foremost on a deep understanding of the magnificent power of scent; a strategic process we call our Fragrance First philosophy. With each collection initiated by aromatics, every Chesapeake Bay Candle line offers a well-balanced fragrance assortment –providing a captivating scent for every taste and personality. Unique alliances with the best fragrance vendors in the U.S. and Europe allow us to bring sophisticated, multi-note scents to the market at affordable pricing.
Creating Objects of Desire With a keen understanding that design has the power to turn products into objects of desire, our packaging is fresh and natural in look and feel, reflecting our brand heritage. Global trend research including domestic and international trade show and store visits, as well as analyzing the latest trends in fashion, the arts, and pop culture add a modern twist. Our combined efforts in consumer and market research and trend forecasting result in a consumer-inspired, trend-forward, highly saleable product portfolio designed to capture the hearts and minds of today’s savvy consumer. |